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Updated in a 10th edition, "Public Relations: Strategies and Tactics, Tenth Edition, "clearly explains to students the basic concepts, strategies, and tactics of today s public relations practice. This comprehensivetext is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. "
ISBN/SKU: 
9780205770885
Publication Date: 
2011-01-29
Author: 
Publisher: 
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